The Salesforce CRM is a relationship management platform that was designed to help eliminate barriers to student information so that the University is better able to provide students with a more streamlined online experience as they engage with services and events across campus. The CRM supports several features, including alerts, appointments, campaigns, cases, and events. The Marketing Cloud feature is one of the primary tools supporting the University’s digital communications transformation. Supporting all of these features are informative and customizable dashboards and reports.
If you need any assistance related to the CRM, including requesting access or resolving an error message, the OIT Help Desk and the CRM Central Support group are here to help. Please submit a request using the button on the right, and we will be in touch shortly.