Email: Send Email to UT Recipients Using Third-party Tools (Emma/MailChimp)

Overview

If your department is creating a new account with a third-party email tool, such as Emma, Constant Contact, or MailChimp, contact the OIT HelpDesk to start the authorization process to ensure your messages won’t be marked as spam. OIT uses DKIM authentication to identify when emails sent from a UT email address through an outside email service are legitimate.

DKIM authentication is a digital signature embedded in the message header that validates that the message was sent legitimately on our behalf. DKIM also helps ensure that the message has not been modified or tampered with in transit. We are using DKIM along with other email security protocols to guarantee that the email sent from a third-party email provider like Emma or Constant Contact is authorized to send email from your UT email account.

Once you have the required information from your provider, submit a ticket online for our email administrators to set up DKIM. 

Emma

If you set up a new account at Emma, there are steps that are needed to enable the DKIM authentication for your account.

  1. OIT needs to publish a hash code that will be available within your Emma account.
  2. After the hash code has been published, you will need to activate the DKIM process within your Emma account.

This article from Emma provides the instructions on how to obtain the hash code needed by OIT (How to create a TXT record section) and how to activate DKIM authentication (How to activate the DKIM process section).

  1. Obtain the hash code per the instructions and provide it to OIT for publication.
  2. Advise OIT on what domain will be used to send the emails from Emma (utk.edu, tennessee.edu, vols.utk.edu) when providing the hash code.
  3. When advised, activate the DKIM process within your Emma account.

MailChimp

If you set up a new account at Mailchimp, there are steps that are needed to enable the DKIM authentication for your account.

This article from Mailchimp provides the instructions on how to enable authentication.  Refer to the “Verify email domain and copy records” section of the article.

The domain to verify depends on what email address is being used to send the email from Mailchimp.  It could be utk.edu, tennessee.edu, or vols.utk.edu.

  • Steps 4 and 5 from the article have already been completed.
  • Complete step 6.
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